Spread a Smile (Transmedia)


A project dabbling in transmedia and using different platforms and activities to engage people.  This project experimented with people emailing in ‘one thing that made you smile today’, a treasure hunt around Dundee and stuffed toys being left in places of public transport with the aim of getting them as far travelled through volunteers as possible.  A concept of an app combining the three experiments was created.  This app experience involved people interested finding the stuffed toys attached with a clue and how to download the app which helps direct you to the ‘treasure’.  This can become multiplayer if you would like a friend to assist your search.  At the end of the hunt there would be a website where you can share your experiences and positive things that happened that day.

Below is footage of some of the treasure hunts around Dundee.


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